RooterMan required a unified branding approach to ensure their professional identity was consistent across their mobile fleet and their corporate headquarters. The challenge was to translate their iconic red, white, and blue mascot-driven brand into various mediums—ranging from high-durability outdoor vehicle vinyl to precision-cut indoor wall graphics.

Our Solutions:

• Commercial Fleet Wraps: We executed a full-body commercial wrap for the RooterMan service trucks. Utilizing premium, weather-resistant vinyl, the design features high-contrast lettering and mascot placement to turn every service call into a mobile billboard for the company.

• Dimensional Office Signage: For the main lobby, we fabricated and installed custom dimensional 3D lettering. These acrylic elements provide a professional, high-end feel that standard flat signs cannot match, creating an immediate impact for visiting clients.

• Custom Mascot Murals: To reinforce company culture, we installed large-format vinyl wall murals of the RooterMan mascot in high-traffic staff areas. These decals are precision-contoured to the wall’s architectural features, providing a seamless “painted-on” look.

• Directional Wayfinding: We utilized clean, high-performance vinyl for interior wayfinding and slogan placements. These graphics serve both a functional and decorative purpose, guiding visitors to the “OFFICE” while reinforcing the “To The Rescue” brand promise.

The Result:

The project resulted in a 360-degree brand experience for RooterMan. Whether a customer sees a truck on the road or a vendor walks through the front office, the brand message is bold, professional, and unmistakable.