The Project Overview:

Nova Bakery sought a complete visual transformation to match the artisanal quality of their traditional Portuguese pastries and cafe offerings. The goal was to move beyond standard signage and create a “brand immersion” experience for every customer who walks through the door. Concept Graphics provided a top-to-bottom branding solution, covering both the high-traffic exterior storefront and the interior dining environment.

Our Solutions:

• Custom Interior Wall Murals: We designed and installed massive, high-definition wall murals featuring hyper-realistic artisanal bread and pastry textures. These graphics were printed on premium, low-glare vinyl to ensure the cafe’s industrial lighting didn’t distract from the warm, inviting atmosphere.

• Solid Window Wraps: Unlike standard perforated film, we utilized solid vinyl window wrapping for the storefront. This choice allowed for maximum color saturation and “pop” for the food photography while providing a clean, professional backdrop that defines the bakery’s street presence.

• High-Resolution Brand Graphics: Utilizing our state-of-the-art wide-format printing, we ensured that even the smallest details—from the dusting of flour on the bread to the steam on a coffee cup—were rendered with mouth-watering clarity.

• Precision On-Site Installation: Our team managed the intricate application of large-scale panels, ensuring seamless transitions between the graphics and the architectural elements of the building, resulting in a flawless finish.

The Result:

The final result is a cohesive, appetizing environment that communicates the Nova Bakery brand values the moment a customer sees the storefront. By combining durable solid window wraps with immersive interior murals, we turned a standard retail space into a signature destination that stands out in a competitive market.